This guide introduces how to get started researching business disciplines such as Accounting, Management, Marketing, Transportation & Logistics, Economics, Business Law, Entrepreneurship, and International Business.
Business research can provide information on a wide range of topics, companies, industries, and more! When researching in business disciplines you may need to find background information on a company, industry reports, market research reports, demographic data about a region or consumer group, legal documents, trade journals, or scholarly journals. Industry jargon can make researching difficult, but many library search tools exist to help you find exactly what you need!
Use this to: access a broad, multidisciplinary research database for all academic needs.
Find: academic journals, news articles, professional and industry magazines, case studies, eBooks, market research reports, and more.
Great for: supporting scientific research papers, annotated bibliographies, exploratory essays, and argumentative or persuasive writing.
Use this to: search across a wide range of Gale databases at once, making it easier to explore content from multiple disciplines in a single search.
Find: academic journals, peer-reviewed articles, magazines, news stories, eBooks, reports, images, videos, and audio, drawn from across the comprehensive Gale collection.
Great for: conducting interdisciplinary research, getting broad overviews of complex topics, gathering diverse types of sources for assignments, efficiently exploring a wide range of subjects, or comparing perspectives across different publications.
Use this to: quickly search across most of the library's online resources, including databases, e-books, and physical books - all from one search box.
Find: a wide range of results, such as articles, books (physical and electronic), videos, reports, and more, that you can easily sort and filter by date, type of source, or topic.
Great for: getting started on almost any topic, finding varied source types in one place, or getting a general overview of library resources without searching individual databases.
Add Quotation Marks to search for an exact phrase or words in a specific or EXACT order. An exact phrase will return more accurate results because it snaps all of the words together, turning it into a phrase that must be found exactly in that order.
Example: social media marketing vs. “social media marketing”
Apply filters to limit your search results. Because they limit your results, filters might also be called limiters. The most common and helpful filters to limit your results are:
Create a list of keywords associated with your topic.
What else could it be called (synonyms)? What describes it specifically (hyponyms)? What is it related to broadly (hypernyms)?
Topics can be narrowed or broadened depending on the use of search terms.
General: management styles
Narrower: delegative management style
Broader: management