Provides students and researchers with easy-to-understand entries on hundreds of important terms, principles and concepts allow readers to develop a deeper understanding of the field. Marketing is used by all industries-business, retail, software, manufacturing, the media-any company with a product or service to sell needs marketing support. Principles of Business: Marketing provides easy-access to the essentials of marketing-advertising, copy writing, social media, branding-are all covered here. These 100 easy-to-understand entries walk students and researchers through the process that is marketing, to give readers a better understanding of what is involved in marketing a product or service. Principles of Business: Marketing provides need-to-know information on the fundamentals of marketing, including: Advertising Management Behavioral Economics Brand Management Buyer Behavior Corporate Sponsorships Crowdfunding Effective Media Coverage Entrepreneurial Marketing Internet Marketing Strategies Marketing Methods Multimedia Product Placement New Product Management Price Analysis Principles of Retailing Product Life Cycle Promotional Policies Public Relations Social Media & Business Sustainable Competitive Advantage Principles of Business: Marketing provides readers with ample material to develop a better understanding of the essentials of marketing. For those who are considering a career in sales or marketing, this title is a must. Plus, job seekers with a solid understanding of the fundamentals of marketing will have an advantage when applying for a job in any industry.

Provides students and researchers with easy-to-understand entries on hundreds of important terms, principles and concepts allow readers to develop a deeper understanding of the field. Principles of Business: Management provides students and researchers with a solid understanding of the most important aspects of management, from leadership and operations to project management and entrepreneurship. An understanding of the fundamentals of management will serve job-seekers in all industries, alongside those who want to start their own business. Principles of Business: Management offers over 100 easy-to-understand entries covering the diverse field of business management. Entries include detailed coverage of: Business, Ethics & Society Competitive Strategy Copyrights Crisis Management Current Issues in Entrepreneurship Decision Making Under Uncertainty Disruptive Innovation Diversity in the Workplace Employee Selection Labor Legislation & Unions Negotiations Productivity Startup Incubation Teams & Team building . This new resource is a helpful tool for students and researchers who are just beginning their study of finance and need a solid background of the key terms and elements in the field. A must for all high school and undergraduate science programs.

Provides students and researchers with easy-to-understand entries on hundreds of important terms, principles and concepts allow readers to develop a deeper understanding of the field. Accounting is an integral part of any business's day-to-day operations, and accurate financial information is critical for decision making in the business world and government alike. With engaging, comprehensive entries written by experts in the field, this volume in an invaluable resource for readers seeking a clear introduction to accounting principles and applications. This volume includes 100 accessible entries that provide readers with a solid understanding of the topic, including: Quantitative Analysis for Business Accounting Systems for Managerial Systems Income Tax Accounting Cash Flow Accounts Receivable and Inventories Statistical Applications in Accounting Ethics in Accounting Accounting Fraud (or Creative Accounting) Principles of Business: Accounting covers essential topics that will be of interest to anyone who wants to know more about what is involved in running a business, keeping accounts, or for those who are considering starting a business of their own.